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Dongfeng 2019 walks without fear "cold winter"

2020-01-03

(Reporter Xue Xingbing) Time is flowing like water flowing forward.

In 2019, when the period just ended, Dongfeng has gone through a half-century magnificent journey, and has also made brilliant footprints in its own and even the development history of China's automobile industry. Celebrating the 70th anniversary of the founding of the People's Republic of China. The torch of the 7th World Military Games passed the escort of Dongfeng Motor, and the 50th anniversary of the construction showed the constant role of Dongfeng, the strong enterprise and the strong army of the central enterprise. The Shanghai International Auto Show Dongfeng's "five modernizations" products debuted for the second time.

In 2019, under the severe and complicated industry situation, Dongfeng Company thoroughly studied and implemented Xi Jinping's new era of socialist thinking with Chinese characteristics. It has implemented the major decisions and arrangements of the Party Central Committee, faced with major challenges and pressures, and firmly adhered to high standards. The theme of quality development, consolidating the foundation of operation, adhering to quality first, efficiency first, adhere to the bottom line of no major risks, firmly and steadily pursue development strategies, move steadily in the cold winter of the market, and deliver high quality to the new era A bright answer for development.

The colder the market, the harder it is to run

In 2019, the automotive industry continued to decline. In the cold wind of continuous negative growth in the market, Dongfeng Company ran out of high-quality development.

——The growth rate of sales outperformed the market and the operating quality continued to improve.

In the first 11 months of 2019, the company sold a total of 3.248 million vehicles, a year-on-year decrease of 5.3% (the industry fell 9% over the same period); the sales revenue in the first 11 months accumulated 522.51 billion yuan, a year-on-year decrease of 3.7%; but in terms of profit, The company's cumulative profit in the 11 months was 39 billion yuan, an increase of 0.4% over the same period last year.

The data clearly shows that the company's overall sales are better than the industry, the growth rate outperforms the market, the profit performance is better than the revenue, and the revenue is better than the sales volume, and the company's business has maintained a high-quality development track.

——Multiple brands are working hard to maintain steady development.

Dongfeng Commercial Vehicle has returned to the first place in the industry, consolidating its leading edge. In the first 11 months of 2019, the company sold a total of 565,200 commercial vehicles, an increase of 7.90% year-on-year, and its market share increased to 14.6%, returning to the first in the industry.

Among them, Dongfeng Commercial Vehicle Co., Ltd. sold 170,000 heavy-duty trucks from January to November, a year-on-year increase of 10.64%; Dongfeng Motor Co., Ltd. sold a total of 146,000 vehicles from January to November, a year-on-year increase of 7%. The sales growth of Dongfeng light trucks and medium heavy trucks are among the highest in the industry.

Multi-brand passenger cars are working hard to stabilize the sales base. In the first 11 months of 2019, the company sold a total of 2,682,400 passenger cars, of which 479,900 passenger cars were sold under its own brand, and 2.205 million were sold under the joint venture brand.

Dongfeng Nissan sold 1.05 million units in January-November, achieving year-on-year growth. In the context of the market downturn, its sales volume exceeded one million units five days earlier than the previous year, and its position as a million-level auto company has further consolidated.

Dongfeng Honda bucked the trend and self-pressurized, increasing its annual sales target from 770,000 to 800,000, and achieving the sales target with high quality, achieving double-digit growth year-on-year, and the industry ranking rose by 4 places;

The sales of Dongfeng Passenger Car Company's strategic new product Fengshen Yixuan continued to increase. After its listing in September 2019, it reached its annual sales target of 12,000 units in advance, driving the overall sales growth of the Dongfeng Fengshen brand. Dongfeng scenery and Dongfeng popular achieved double-digit sales growth in November;

Dongfeng Infiniti's sales in January-November increased 15.3% year-on-year, outperforming the luxury passenger car market by 8.9 percentage points, and its market share further increased.

——The military vehicle was successfully read, and the first brand of Chinese military vehicle added glory.

During the parade ceremony for the 70th anniversary of the founding of the People's Republic of China, 135 military vehicles and equipment produced by Dongfeng Company were successfully reviewed, of which 45 Dongfeng Mengshi new-generation high-mobility protection models debuted. Since 2019, Dongfeng Mengshi's new generation of high-mobility protective vehicles (B platform models) have begun to install troops in large quantities. These vehicles represent the highest level of Dongfeng military vehicles.

——The orderly layout of emerging businesses and steady development.

Dongfeng traveled successively in Wuhan, Shiyan, and Xiangyang, and Shiyan ranked first. The "Dongfeng Travel Taxi Festival" held on December 1 was nearly 50,000 orders that day, which is a powerful practice for Dongfeng Travel's innovative marketing. In November 2019, Dongfeng Travel Platform added nearly 200,000 users per month. At the same time, Dongfeng plans to travel on T3, and is actively cooperating with Huawei and Xiangyang to build "Smart Travelling Longzhong" to explore integrated solutions for smart urban transportation.

Strategic determination is firm as a rock, core capabilities are steadily improved

The internal and external challenges coexist and the situation is complex and changeable. This is the general environment facing the automotive industry this year. Taking the strategic overall situation and moving calmly and firmly, it is the main tone of Dongfeng's development this year.

Multiple difficulties and challenges interweave, each score is not easy!

To cope with various risks and challenges, the key is to have strong core capabilities.

In 2019, the company will focus on doing its own business with the firm strategy of rock-solid strategy and solid measures to grasp the iron and traces, and continue to strengthen its core capabilities.

——Effectiveness of independent innovation is remarkable, and the achievements of the five transformations are accelerating.

"It feels great to ride a Dongfeng autonomous vehicle!" On October 23, Isvar Shrishta, the press officer of the Nepal delegation of the 7th World Military Games, thumbed up while experiencing the Dongfeng autonomous vehicle RoboTaxi. . During the military games, 36 demonstration-connected Dongfeng Intelligent Connected Cars demonstrated the development speed and height of Dongfeng Intelligent Connected Cars to the world.

Prior to September 23, Zhu Yanfeng, Chairman of the Board and Secretary of the Party Committee, took the L4 Dongfeng RoboTaxi, and arrived at the company's technology center from the company headquarters on the open road during the peak hours of traffic in the morning. In the following week, the company successfully completed the road testing of Sharing-VAN and L3 Dongfeng Fengshen Yixuan self-driving cars.

Dongfeng Commercial Vehicle Co., Ltd.'s products achieve 100kg-200kg weight reduction in the leading industry; "Sandian System" with Dongfeng's independent intellectual property rights replaces imported products; independently developed Windlink3.0 artificial intelligence vehicle machine system intelligent experience in the industry leader; Dongfeng travel , Shared travel platforms such as Lianyou Travel, Dongfeng Easy MicroShares and T3 Travel are driving Dongfeng's transformation from a product provider to a travel service provider ...

Two years after the development direction was clearly put forward, the results of Dongfeng's "five modernizations" were gradually commercialized.

——The core capabilities have been steadily improved, and transformation and upgrading have been accelerated.

In 2019, Dongfeng Commercial Vehicle Co., Ltd.'s five product platform lineups strengthened its product strength, continued to create new leading advantages, and accelerated the transformation to a logistics and transportation solution provider; Dongfeng Motor Co., Ltd. issued a 163 doubling plan and a new brand strategy, and is committed to becoming a leader in customer experience Light commercial vehicle company; Dongfeng Passenger Cars is practicing internal skills, and the new strategic model Fengshen Yixuan is listed on the market with high quality. Dongfeng Nissan and Dongfeng Honda drive development with strong system power and become beautiful scenery in the downturned automobile market; the adjustment of the layout of the “6 + 1” systematic business of Dongfeng parts and components has achieved initial results, and Dongfeng Equipment has comprehensively deepened the construction of “Little Giant” ...

In the slumped market, we are practicing internal strength and accelerating the transformation according to the requirements of the times. In 2019, Dongfeng's overall system capabilities will be further consolidated.




-Prospective layout of the entire line of products, calmly face the six national examinations.

In 2019, the acceleration of the sixth national era has profoundly affected the entire automotive industry. In the face of the sixth era of the country, Dongfeng's business units have a forward-looking layout and can easily switch.

On September 17, Dongfeng Motor Co., Ltd. released a comprehensive six national product brands, and reached an agreement with its partners to cooperate with 8,000 B19 national six special vehicles and 3,000 national six logistics vehicles;

On October 18, Dongfeng Commercial Vehicle Co., Ltd. announced the launch of a full range of National VI new products in Beijing. Currently, there are more than 75 National VI models listed.

Among the first batch of models approved by the Ministry of Industry and Information Technology to pass the State Sixth b, Dongfeng Nissan's models account for half of the country. As early as February 2019, the output of its national six models accounted for nearly 90% of the total output;

Shenlong, Zhengzhou Nissan, Dongfeng Yueda Kia ... In the face of the Sixth National Tide, Dongfeng's business units responded quickly. While ensuring that the new products were listed on time, they also fully demonstrated the role of Dongfeng, a central enterprise, to help win the blue sky defense battle.



The original heart has never changed.

It can be expected that the differentiation and elimination of the automotive market in 2020 will become a trend. A sense of crisis and urgency makes every car company linger.

Under the circumstances of one hundred struggles, survival of the fittest, and brutal competition, the most important test is the development resilience, spiritual characteristics, and system capabilities of an enterprise.

Starting from the dream of strengthening the country with a strong army, in the past 50 years, Dongfeng has forged ahead.

The world is changing, times are changing, and markets are changing, but Dongfeng's dream has never faded, and his original intention has never changed. 50 years of reform and development have made Dongfeng stronger than ever.

On September 28, 2019, at the 50th anniversary of the company's construction, the "928 New Long March" "Dongfeng Company 2020-2030 Science and Technology Plan Outline" was released, and the company's scientific and technological innovation action guidelines were determined in the next 10 years ...

Adhering to steady progress, adhering to open development, and adhering to reform and innovation, in 2019, Dongfeng Development has a solid footsteps and solid steps.

After 2019, Dongfeng is still standing on the cusp of the market wave.

Into 2020, as long as we kill and advance, and only fight for the day and night, Dongfeng people can live up to Shaohua, and the Republic's Dongfeng can live up to the times.