Dongfeng Peugeot-Citroën Automobile Launches New Energy Brand "HEDMOS" as Dongfeng Group Accelerates Global Layout

As a key executor of Dongfeng Group’s new energy export strategy, Junfeng Company has consistently expanded the presence of Dongfeng’s new energy vehicles in Southeast Asia, the Middle East, and European markets. The launch of the HEDMOS brand will inject fresh high-end momentum into Junfeng’s overseas product portfolio.

【Strategic Upgrade】

On March 25, 2025, Dongfeng Peugeot-Citroën Automobile (DPCA), backed by Dongfeng Group and Stellantis Group, officially unveiled its new energy brand "HEDMOS" (Chinese: Shoji), marking the full transition of this 33-year-old joint venture automaker into the new energy arena.

【Brand Essence】

Naming Philosophy: The Chinese name "Shoji" (HEDMOS) features a north-pointing compass as its logo, symbolizing the direction of new energy exploration. The English name "HEDMOS" derives from "HEAD MOST," emphasizing its pioneering leadership.

Technological Foundation: Integrates championship-level CLDR chassis tuning, core three-electric technologies, and AI-powered smart cabins.

Design Language: Pioneers "light French aesthetics," blending sharp straight lines with dynamic curved surfaces to create mobile art pieces.

【Market Positioning】

Focuses on a differentiated strategy of "Chinese electrification + French driving dynamics."

Deploys cutting-edge technologies including Level 3 autonomous driving and solid-state batteries.

Builds a smart mobility ecosystem covering all usage scenarios.

【Industrial Synergy】

As a new member of Dongfeng’s new energy ecosystem, the HEDMOS brand will:

Share Dongfeng’s globally leading flat-wire motor technology.

Adopt Dongfeng’s full-stack self-developed three-electric systems.

Leverage Junfeng Company’s overseas distribution network to accelerate global expansion.

【Industry Impact】

The brand launch achieves three breakthroughs:

New Model for JV Transformation: Preserves French driving DNA while infusing Chinese intelligent manufacturing.

Tech Integration Paradigm: Deep convergence of CLDR chassis tuning and AI-driven autonomous systems.

Export Momentum: HEDMOS models will rapidly access new energy markets in the Middle East, Americas, Africa, and Europe via Junfeng’s established overseas network.

Junfeng Company and DPCA have maintained strategic cooperation for years across both fuel-powered and new energy vehicles. The debut of HEDMOS will continue to be promoted globally through Junfeng’s OEM model. As Dongfeng’s strategic export platform for new energy, Junfeng has built a sales and service network spanning 15 countries. The HEDMOS brand will complement existing export models, significantly enhancing overseas new energy market capabilities.