As an independent automotive brand, "Junfeng" has been advancing through strategic partnership with Dongfeng Group to revitalize the "Dongfeng-Junfeng" brand value. Achieving a significant breakthrough, the company continues to leverage its traditional strengths in fuel-powered vehicles while expanding into new energy vehicle markets domestically and internationally. Recently securing export qualifications for multiple fuel-powered models, Junfeng has embarked on a dual-drive strategy, enhancing its global presence while contributing to Dongfeng Group's multi-channel international expansion.
Junfeng plans to export its self-owned "Junfeng" brand vehicles, along with Dongfeng Group's Aeolus and DPCA fuel-powered models and hybrid vehicles, to Central Asia, the Middle East, and Africa. In Central Asia, where infrastructure development and economic growth are driving increasing automotive demand, Junfeng aims to meet diverse needs through tailored offerings: DPCA's European-styled fuel vehicles combine design quality with reliability; Aeolus models appeal with stylish aesthetics, comfortable driving experiences, and stable performance for urban mobility; while Dongfeng's hybrid vehicles align with the region's growing emphasis on green transportation.
In the Middle East's extreme climate conditions, Junfeng's optimized vehicles demonstrate desert-ready capabilities. DPCA fuel vehicles, engineered with robust power systems and enhanced cooling performance, ensure reliability for long-distance travel under scorching temperatures. Meanwhile, the company's hybrid solutions balance traditional strengths with energy transition trends.
The automaker is preparing comprehensive overseas promotion campaigns using diversified marketing strategies. Its export portfolio strategically combines new energy vehicles with conventional and hybrid technologies, reflecting adaptive product planning for varied market demands.
Industry analysts note that sustained fuel vehicle demand in Africa, Central Asia, and the Middle East, coupled with hybrid offerings, positions Junfeng to address both current market needs and the global automotive industry's energy transition. This move may establish new growth channels for China's automotive exports.
Junfeng representatives expressed openness to collaborate with overseas partners, aiming to co-develop localized strategies for dual fuel and new energy vehicle markets through resource integration and flexible business approaches.