【By Xia Wu, Junfeng Auto News】China's new energy vehicle (NEV) exports continue to surge, with Junfeng Auto announcing today that its overseas exports from January to May 2025 grew by 86% year-on-year, hitting a historic high. This remarkable achievement stems from its well-crafted overseas strategy, years of market cultivation, deep collaboration with Dongfeng Group, an internationalized brand approach, and enhanced end-to-end service capabilities.  

Core Competitiveness: Technology-Driven Solutions and Full-Chain Deployment  

1. Dongfeng Group's Technological Backing Accelerates Product Innovation  

   Leveraging its own R&D expertise and Dongfeng Group's new energy technology resources, Junfeng has elevated the technical sophistication and cost efficiency of its export models, boosting consumer confidence. Models like the JF-LC01 and JF-LC05 utilize a shared platform compatible with both left- and right-hand drive configurations, setting a benchmark for proprietary technology. Collaborative innovations with Dongfeng—including electric drive platforms, battery management systems (BMS), and the "Mach-E" powertrain—have slashed R&D costs and shortened production cycles. Smart manufacturing lines at Junfeng's OEM factories ensure compliance with international standards like EU ECE R100, paving the way for entry into European and Southeast Asian markets. Dongfeng's global supply chain further optimizes costs for Junfeng's “three-electric” systems (battery, motor, and electronic control), enhancing price competitiveness.  

2. Dual-Track Brand Strategy: From “Riding Ships” to “Building Ships”  

   Junfeng has transitioned from relying on partnerships to establishing its own overseas sales networks, achieving deep market penetration in Africa, the Middle East, and Latin America. Tailored positioning—such as zero-emission tech in South America, cost leadership in Africa, and region-specific designs in the Middle East—has sharpened brand recognition.  

3. Digital Services and After-Sales Network Innovation  

   Junfeng's 5G-connected overseas service platform enables remote diagnostics and predictive maintenance, improving fault resolution efficiency by over 40%. Spare parts hubs in Abuja, Djibouti, and Manta ensure 48-hour emergency response times, far exceeding industry norms. AR virtual maintenance guidance further reduces service costs in emerging markets.  

4. Rapid Product Iteration and Localization  

   Modular electric platforms allow region-specific adaptations, such as right-hand drive versions (Southeast Asia, UK) and long-range editions (Nordic markets). User data-driven optimizations—like battery preheating logic for cold climates—enhance user experience. The JF-S3 model, launched just a year ago, will soon be succeeded by the upgraded JF-N06, showcasing Junfeng's commitment to continuous innovation.  

Industry Context and Challenges  

Despite slowing growth in China's overall auto exports (projected at 5.8% for 2025), Junfeng's counter-trend success highlights its strategic agility. To navigate global tariff uncertainties and barriers in markets like North America, Junfeng adopts “localized production + tech transfer” solutions, such as establishing Knock-Down (KD) factories to bypass tariffs and localize production against carbon border taxes.  

Plug-in hybrid (PHEV) models have emerged as a new growth driver. With global PHEV exports surging 190% in 2024, Junfeng—backed by Dongfeng's hybrid tech—has launched cost-effective, long-range models tailored to emerging markets with underdeveloped charging infrastructure.  

Future Vision: From “Exporting” to “Taking Root”  

Junfeng plans to deepen localization in RCEP member markets (e.g., Thailand, Indonesia), embedding R&D, production, sales, and service chains locally. Under its 2025 strategy, overseas markets will play a pivotal role. Analysts note that sustained data-driven innovation could position Junfeng as a key player in China's NEV export landscape, achieving its strategic goals post-2025.  

Conclusion  

Amid the global wave of "China's Intelligent Manufacturing," as a player in the automotive industry, Junfeng Company has provided a new paradigm for independent brands to break through trade barriers through technological collaboration, service innovation, and flexible regional strategies. Its growth not only demonstrates the competitiveness of the enterprise but also mirrors the Chinese automotive industry's determination to transform from "scale expansion" to "value export."