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Group News: DONGFENG MAGE GCC Version Listed in Saudi Arabia

2024-09-06

Recently, the DONGFENG MAGE model was launched in the coastal city of Jeddah, Saudi Arabia. This is the first official appearance of Dongfeng Motor's MAGE GCC (GCC stands for Gulf Cooperation Council) version in the Middle East, marking a new stage in Dongfeng Motor's product layout in the region. According to the plan, from September to October, Dongfeng Passenger Vehicle partners in Saudi Arabia will continue to carry out business district exhibitions, second network new car test drive experiences, and other activities in important cities such as Riyadh, Dammam, and Abha, in order to continuously enhance the popularity of the MAGE new car market.

The launch of the new MAGE car was held at the most prestigious Red Sea Mall in Jeddah. The event location was highly in line with the lifestyle scenes of MAGE's target customers, based on the most representative consumption places in the local area, targeting young and fashionable consumer groups, interpreting the changes that Dongfeng Motor's innovative technology and thoughtful design have brought to car life.

The event attracted over 60 media outlets, automotive and consumer fashion KOLs (key opinion leaders) to attend, and during the 3-day new car exhibition after the launch event, it attracted numerous internet celebrities and consumers to check-in and promote. The launch of the MAGE new car has been spread to over 200000 people on traditional online media platforms and over 3.53 million people on social media.


It is reported that since entering 2024, the overall performance of Dongfeng Passenger Vehicle's Saudi partners has improved, achieving sales growth for six consecutive months, with an average monthly month on month increase of up to 18%. The average monthly sales have stabilized from less than 100 units to nearly 300 units currently. With the successful launch of the MAGE new car, Dongfeng Passenger Vehicle's overall sales in Saudi Arabia are expected to exceed a year-on-year growth of 300% in 2024.


Junfeng Company has organized the sales of multiple new energy vehicles and fuel vehicles in the Middle East, and the current sales situation is promising.