On December 24th, VOUAH Automobile officially announced that it will launch four or more new or upgraded cars by 2025, with a target of selling 200000 vehicles for the whole year. With its leading product strength, the all-new Lantu Dreamer (configuration | inquiry) is expected to surpass 10000 units in December this year and reach a new high in 2025. At the same time, the executive team of Lantu Automobile has been further improved, and Shao Mingfeng, assistant general manager of Lantu Automobile and general manager of the sales company, has been promoted to deputy general manager of VOYAH Automobile and general manager of the sales company, continuing to be responsible for overall sales business. This time, with complete and strong equipment, the Lantu executive team is becoming more complete, mature, and youthful, which will radiate stronger combat effectiveness, help increase sales, and promote brand breakthroughs.
Layout of VOYAH's products for sale
This year, VOYAH Motors has accelerated its layout in product and technology fields. After launching the Lantu FREE (configuration | inquiry) 318, it has successfully created two new models, VOYAH Dreamer and VOYAH Courage (configuration | inquiry). The models currently on sale mainly include VOYAH Dreamer, Lantu FREE, Lantu Zhiyin, and VOYAH Chasing Light.
VOYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
The VOYAH FREE 318 is positioned in the mid to large SUV field, with an exterior design following the avant-garde design concept of mecha, possessing a rare sporty atmosphere in its class. In terms of dimensions, the length, width, and height are 4905 × 1950 × 1645mm, and the wheelbase is 2960mm. Adopting extended range power, the four-wheel drive version is equipped with front and rear dual motors, with a total power of 360kW and an official 0-100km/h acceleration time of only 4.5s.
VOIYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
VOYAH Courage was officially launched in October this year, which is the fourth model under the Lantu brand, the first model born on Lantu's new generation of pure electric platform, and a global model. In addition to its beautiful design and mainstream size performance, the car also has highlights inside, equipped with a 15.05-inch OLED curved edge screen and the current top of the line 8295P chip. In terms of power, the latest generation of VOYAH's Lanhai pure electric power is adopted, with three options of driving power: 215kW, 230kW, and 320kW. In terms of range, the CLTC pure electric endurance of its ultra long range intelligent version model reaches 901km, leading in the same class.
VOYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
In the field of sedans, the current model sold by Lantu is VOYAH Race The Sun, a medium to large-sized sedan with a body length of over 5m and a wheelbase of 3m. It offers both pure electric and PHEV forms for consumers to choose from.
VOYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
In September of this year, VOYAH Dreamer underwent a brand new facelift, with a qualitative leap in product strength, especially in the areas of intelligent cockpit and intelligent driving, leading the industry. In terms of comfort, the refrigerator, TV, and large sofa are all equipped at once, and the second row is equipped with SPA grade zero gravity seats and a 17.3-inch second row entertainment screen. In terms of power, the entire series comes standard with an intelligent electric four-wheel drive system, and the combination of air springs and DC shock absorbers gives the new Dreamer a more outstanding chassis texture.
At present, Lantu Automobile has covered SUVs MPV、 The three major categories of sedans have laid out a relatively mainstream price range, while constantly exploring technological innovation, achieving mass production applications of 5C super fast charging and 800V silicon carbide high-voltage platform. Based on the Tianyuan architecture, cutting-edge technologies such as Kunpeng intelligent driving and Xiaoyao cockpit have been launched.
VOYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
Reverse growth of VOYAH in 2024
In 2024, VOYAH Automobile achieved a "leapfrog growth" in the fiercely competitive environment. From January to November, VOYAH Motors sold a total of 73561 vehicles, breaking 10000 sales for three consecutive months and achieving a "seven consecutive increases". The all-new VOYAH Dreamer, with its leading product strength, has been ranked first in high-end new energy MPV sales for two consecutive months. In October and November, its retail sales reached 7808 and 8039 units respectively. In the first week of December, it won the dual champion of the national new energy and high-end MPV sales weekly chart. From the sales trend, in December, with the delivery of the Qiankun version, the all-new VOYAH Dreamer can be said to be on the verge of breaking 10000.
VOYAH Auto will launch 4 new car models by 2025, with sales reaching 200000 units
In addition, in addition to making rapid progress in the domestic market, VOYAH Motors is also accelerating its pace of going global, launching the "Let's VOYAH" joint Lantu strategy. Currently, it has entered more than 20 countries including Italy, Spain, and Portugal.
VOYAH is a relatively young car brand that has gained the trust of 150000 users worldwide. With the hot sales of the new Dreamer and Courage, VOYAH Automobile has officially entered the fast lane and is also striving to build the first brand of new energy for state-owned enterprises. In 2025, Lantu Automobile will accelerate its layout and innovation in areas such as brand, products, technology, channels, services, and going global. It will launch more than 4 new or upgraded cars to further improve its SUV MPV、 Layout of sedan categories, striving to achieve the annual sales target of 200000 vehicles.
Write at the end
The all-new Dreamer has successfully opened up a situation for VOYAH, with a high-end MPV priced around 400000 yuan and monthly sales approaching 10000 units. This not only proves VOYAH's ability to create high-end models and explosive models, but also provides a shot in the arm for Lantu's future development. However, behind the sales figures is the fact that the VOYAH brand has already gained the trust and recognition of consumers, coupled with the upcoming launch of four or more new or upgraded cars. By 2025, VOYAH Auto's annual sales of 200000 units seem effortless.